SEO + Competitor ContentHow we helped Northlight capitalize on the HeyReach ban
Northlight is an AI outbound platform in a crowded LinkedIn-automation market. When HeyReach users went searching for a safer alternative, Griot's comparison-led content engine put Northlight in front of them — capturing the 'is LinkedIn automation safe' demand and locking down its brand term at position #3.5.
Last 90 days · Google Search Console, sc-domain:northlight.ai, last 90 days.
Breaking into a category owned by incumbents
LinkedIn automation is a saturated category — HeyReach, Lemlist, Waalaxy, Apollo, Instantly and a dozen others already rank for every obvious term. A new entrant has to earn its way in against domains with years of authority.
Northlight needed to be the answer when buyers compare tools, and to own its own name before competitors bid it away.
Win the comparison, then the category
Griot built a comparison-led content engine: a page for every head-to-head a prospect actually searches, plus category guides aimed at the questions buyers ask before they shortlist anyone.
- Head-to-head pages (vs. HeyReach, Apollo, Lemlist, Instantly, Waalaxy, Amplemarket) ranking page one
- Intercepted "HeyReach banned" and "is LinkedIn automation safe" searches the moment users hunt for a safer tool
- Locked down the brand term "northlight ai" at position #3.5 with a 37% click-through rate
Page-one presence wherever buyers compare
In 90 days Northlight reached 42,000 impressions on a young domain, with eight competitor-comparison pages ranking on page one and a single category guide pulling 34,000 impressions on its own.
The brand term converts at 37% — meaning when someone searches Northlight by name, they find Northlight, not a competitor's bid.
“Eight page-one comparison pages and a #3.5 brand position on a brand-new domain — Northlight now shows up wherever buyers compare tools.”
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