Programmatic SEO + ContentHow we helped Payout win class-action settlement search
Payout helps consumers find and file class-action settlement claims. Griot built the organic engine that now ranks #1–4 across its highest-intent category terms — turning search into the app's primary acquisition channel.
Last 90 days · Google Search Console, sc-domain:trypayout.app, last 90 days.
A high-intent category nobody had organized for search
Class-action settlements are a high-intent, high-volume search category — people actively looking for money they're owed — but the queries are fragmented across thousands of specific settlements and phrasings.
Payout needed to own the head term and the long tail at the same time, on a young domain, without buying its way in.
Own the money keyword, then blanket the long tail
Griot built a programmatic content engine around the category's commercial core — the exact phrases people type when they're ready to file — and supported it with comparison and explainer content that captures the research stage.
- Ranked the homepage and core landing pages for "payout claim class action" and its variants
- Programmatic coverage of specific settlements and how-to-claim queries
- Comparison content (vs. competing claim apps) to capture switchers at decision time
Search became the primary acquisition channel
Over 90 days: 157,000 impressions and roughly 7,200 organic clicks. The single term "payout claim class action" drove 2,137 of those clicks at an average position of 3.9, with the broader branded and category set ranking #1–4.
That's not visibility for its own sake — at a 12.7% CTR on the money keyword, every position gained converts directly into installs.
“2,137 clicks from a single high-intent term at position #3.9 — search turned into Payout's primary acquisition channel in one quarter.”
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