YC F24AEO + Technical SEOHow we helped Origami hit 1M impressions
Origami launched with zero backlink history and no prior authority. Griot's autonomous AEO and technical SEO system took it to 1M website views in six months — including 617K search impressions and a 7.1 average position in the first 90 days, all with $0 paid spend.
First 6 months · Google Analytics & Google Search Console.
A new domain with nothing to anchor on
Most new domains spend their first six months in what the industry calls "the sandbox" — indexed, but invisible. Origami launched with no backlink history, no prior content, and no existing authority signal for Google or any AI answer engine to anchor on.
The question wasn't whether they could rank eventually. It was whether they could rank fast enough to matter.
- No historical crawl data for Google to weight new pages against
- No existing citations for AI engines (ChatGPT, Perplexity, Google AI Mode) to pull from
- No branded search volume to bootstrap entity recognition
A structured authority-building sprint, not a content calendar
Griot's system treated the first 90 days as a structured authority-building sprint. Every page was written to answer a specific, narrowly-scoped question an AI engine or searcher would have, rather than targeting a keyword in isolation.
We monitored which pages got pulled into AI answers weekly and fed that signal back into what got published next — so the system kept compounding instead of guessing.
- Entity-first publishing built around real questions, not keyword slots
- Continuous citation tracking across AI answer engines, fed back weekly
- Structured answer formatting — headers, lists, direct answers — built to be extracted
A distribution of rankings, not one lucky keyword
Inside three months: 617,000 impressions, a 7.1 average position, and 13,000 clicks — on a domain that had nothing six months earlier.
The position average matters more than the click count. A 7.1 average across hundreds of queries means Origami wasn't winning one lucky keyword — it was winning a distribution of them, which is the actual signal that authority is compounding rather than spiking.
“1M website views in six months and a 7.1 average position across hundreds of queries — compounding authority, built from a standing start.”
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