SEO + Brand CaptureHow we helped Preflop Wizard outrank the category incumbent
Preflop Wizard is a GTO poker trainer competing against entrenched incumbents. Griot took it to position #1.9 on its core term and an 11.8% homepage click-through rate — owning the searches that turn into installs.
Last 90 days · Google Search Console, sc-domain:preflopwizard.app, last 90 days.
A new app against a category incumbent
GTO poker training is dominated by one well-known incumbent, and most high-intent searches carry that incumbent's brand. Preflop Wizard needed to establish its own term and capture the players actively shopping for an alternative.
Own the brand term, intercept the alternatives
Griot built content around Preflop Wizard's own name and the adjacent strategy queries players search while training — plus alternative and pricing-comparison pages that intercept demand aimed at the incumbent.
- Locked the core term "preflop wizard" to position #1.9 at a 25% click-through rate
- Strategy and chart content (preflop charts, big-blind defense, 4-bet ranges) for in-session searches
- Alternative and pricing-comparison pages to intercept incumbent demand
Top-of-page-one on the searches that convert
Preflop Wizard now sits at position #1.9 on its category term with an 11.8% homepage click-through rate — exceptionally high, and the clearest signal that the listing matches intent.
On a young domain in a niche owned by a single incumbent, owning your own term at the top of page one is the foundation everything else compounds on.
“Position #1.9 and an 11.8% homepage CTR — Preflop Wizard owns its category term outright on a brand-new domain.”
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